Post card mailers are probably the second most cost effective and effective tactic. Once you have a good, user friendly, search engine friendly site. I highly recommend Squarespace for creating and hosting your website - It's easy, search engine optimized, responsive for all devices and has a e-commerce solution. YOUR WEBSITE IS YOUR MOST VALUABLE LONG-TERM MARKETING TACTIC! What makes a 'GOOD WEB SITE'?

Other platforms come and go and you want to build equity in something you own. Your web site is a place where you can centralize information and understand the success of specific marketing tactics via Google Analytics and/or Statscounter. You pay a monthly subscription fee which gives you access to all the videos you can watch on all the major programs (photoshop, illustrator, aftereffect, and tons more) Marketing your illustrationsĪll your marketing efforts should point back to your web site. You can search for tutorial videos on Youtube and Vimeo, but in order to save you time I highly recommend 's video tutorial.

Having great technical skills not only allows you to realize your ideas, but also will save you a ton of time in the long run because you will be much more efficient and responsive when clients have feedback.

It's hard to execute a good idea if you don't have the technical skills to do it. Read this book: The 22 Immutable Laws of Branding by Al Ries and Laura Ries Read this article: Does an illustrator need a 'style'? I think having a unique consistent style is probably one of the most important keys to having a successful illustration career.

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